Video: My favorite out of the new apple ads. Unlike “Thumb”, “Physics”, or “Ears”, it actually provides a context for an emotional response. The “Got it!” at the end nails it.

My favorite out of the new apple ads.

My favorite out of the new apple ads.  Unlike “Thumb”, “Physics”, or “Ears”, it actually provides a context for an emotional response.  The “Got it!” at the end nails it.