Cost vs. Investment in Pricing

Avoid talking about price with clients unless you’ve satisfied these two criteria: - Clients know the financial value of what they’re gettin.

· Topics: startups

Avoid talking about price with clients unless you’ve satisfied these two criteria:

- Clients know the financial value of what they’re getting\

  • You’re talking about price in terms of an investment to achieve that value

Otherwise, you’ll just end up being viewed as a cost center, not a value creator.